From phone call to brief: a configurator for illuminated signage

01 — Challenge

Enquiries with nothing in them

Signage needs explaining: acrylic lettering with backlighting costs a multiple of applied vinyl, and most people asking do not know the difference. Without a price range, some dropped out after the first quote and others never asked at all. At the same time the company was almost invisible in local search — no page for individual services, nothing about the districts it installs in.

02 — Solution

The configurator handles the first conversation

In the configurator, prospects choose product type, material, dimensions, lighting and mounting location, and immediately see an honest price range instead of an invented figure. A schematic preview shows what size and lighting actually do. At the end the configuration arrives as an enquiry — with measurements, a budget range and a preferred date, plus optional photos of the facade. Alongside that, every service got its own page with reference examples, the process and the Berlin service area, marked up properly for local results. On a phone, every step stays usable one-handed.

03 — Result

More enquiries, fewer questions

In the six months after launch, qualified enquiries were 68 percent higher than in the six months before — measured against form enquiries that include measurements and a budget range. The first phone call now starts with a concrete proposal instead of a fact-finding round. Quotes go out faster, and enquiries from the surrounding districts have risen noticeably. Site survey appointments are scheduled straight from the enquiry.